The letter, part by part
Marcus Matthews (Freelance Content Writer) is applying to be a Content Writer, Travel and Lifestyle at Laneway Press Digital. Here is what each paragraph does.
- The hook
- The proof
- The fit
- The close
Dear Ms Nolan,
Your guide to hidden cafes in Fitzroy was the reason I finally found the best flat white in Melbourne, and it reads like it was written by someone who actually sat at every table. That warmth and local detail is the standard I hold my own writing to, which is why the Content Writer role at Laneway Press Digital feels like such a natural fit.
Over the past three years I have written more than 220 articles for travel, food and wellbeing clients across Australia. A regional tourism board guide I wrote on the Great Ocean Road now ranks on the first page for twelve search terms and draws about 9,000 visits a month. I also edit a fortnightly newsletter for a boutique hotel group, which grew from 4,000 to 6,500 subscribers in one year.
I understand that good content has to please readers and search engines at once. I research keywords using Semrush, draft and publish in WordPress, and follow house style guides closely, whether that means Australian spelling or a playful brand voice. I also meet deadlines reliably, regularly turning around 1,200-word features within 48 hours when editors need fast copy for seasonal campaigns.
I have attached three writing samples, including the Great Ocean Road guide, and would be glad to complete a short test brief if that would help your decision. I would really enjoy the chance to talk about upcoming projects for your readers. Thank you for reading my application.
Kind regards,
Marcus Matthews
Skills to mention
Employers hiring a content writer often look for these. Name the ones you really have, with an example.
Phrases you can borrow
Change the details to your own, then copy them into your letter.
I write for real people first, then refine every piece so search engines can find it too.
I adapt quickly to new brand voices and treat style guides as a starting point for creativity.
Editors trust me because I file clean copy on time and welcome constructive feedback.
I enjoy turning dense research into stories that readers want to finish and share.
Tips for a content writer cover letter
- Let your cover letter double as a writing sample: keep it tight, vivid and error-free.
- Reference a specific piece the publication has run and explain what you admired about it.
- Include traffic, ranking or subscriber figures for at least one piece you have written.
- Mention your turnaround times and comfort with editing feedback, as editors value reliability.
- Link or attach two to three samples that match the publication's niche rather than your entire portfolio.
Mistakes to avoid
- Sending a dull, generic letter when the letter itself is the first proof of your writing ability.
- Attaching samples that don't match the publication's audience or subject area.
- Overlooking typos, which instantly undermine a writer's credibility.